Sometimes an O is just an O

July 14, 2004

What’s the story behind the those centerless O’s in the National Lampoon logo? I always thought there was something slightly lewd about them, something to do with breasts perhaps. Prompted by an email query from a reader about this, I went right to the source and asked Michael Gross, the guy who designed it. Michael replied, “No thought intended I assure you. Just plain common type trying to be a logo. The guys before me had used a bad typeface and I just tried to make it more of a logo. Had I started from scratch, it would have been different… and tits never entered into it. Good guess though. Ha.” I feel like somebody just told me there’s no Santa Claus.

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